Authors Corner

Mumbai : India’s youngest audiences aren’t rejecting ads. They’re just ignoring anything that doesn’t speak their language. Across campuses, content...

By 2025, CFOs are not only looking at financials and spreadsheets when preparing their revenue forecasts but also incorporating campaign...

Early-stage founders do not ignore marketing. Most do the opposite. They work on it every day by posting content, running...

India’s sports sponsorship economy continues to accelerate, and cricket remains its most influential driver. Industry analyses place the value of...

If you look at how Gen Z communicates today, it almost feels like the internet has learned a new language....

India's digital growth story is increasingly being written in multiple languages, with regional and short-form video content playing a pivotal...

A premium consumer often interacts with multiple service ecosystems throughout the day. A booking platform remembers preferred seat locations. A...

Employer branding in India is undergoing a structural transformation. What was once considered a “nice-to-have” HR initiative has now become...

India’s retail sector, one of the largest in the world, is undergoing a rapid transformation. Contributing over 10% to the...

If you look at the Indian consumer today, someone's ordering groceries on Blinkit while their partner's watching a creator try...