Authors Corner

Television is not dying. It is evolving. Right before our eyes, in millions of Indian homes, a quiet revolution is...

The Indian tyre industry has quietly turned into one of the most aggressive advertisers in the country. From MRF’s iconic...

Over 50% of Indian consumers are increasingly critical of online content. As per the research led by Accenture, 71% consumers...

In the crowded world of celebrity endorsements, it is not unusual to see famous couples fronting big brands. Virat Kohli...

When a country of 1.4 billion decides to ban a gaming app, it is not a digital hiccup, it is...

Customers are avoiding traditional phone support but they're not retreating from conversation, they're demanding it on their terms. They might...

Every June, the monsoon crashes across India like a curtain-raiser to a national play. Unlike fleeting pop-culture moments (viral memes,...

Every week, I meet several startup founders full of passion. They come with incredible ideas and innovations. And almost every...

OTT platforms have quickly emerged as the preferred medium for digital video consumption in India. While these platforms initially gained...

Every day, as we navigate bustling streets, wait at crossings, commute through railway stations, or walk past malls, our attention...