Authors Corner

The recent controversy around Grok generating non-consensual and objectionable images has largely been framed as an artificial intelligence failure. In...

The D2C (direct-to-consumer) marketing strategy is completely transformed by AI-driven ad targeting that relies on machine learning to scrutinize enormous...

For over a decade, the internet has trained us to believe that music is abundant, frictionless, and free. A tap,...

As we wrap up yet another exciting and dynamic year and gear up to enter 2026, let’s see how the...

Performance marketing emphasises more on results, measurable outcomes, optimized spending, and scaling. Over time, however, the increase in complexity surrounding...

In advertising, we often talk about the “moment of truth,” but very few people truly think about what it means....

At a time when consumers across the world are rethinking what they buy and why they buy it, a quiet...

In 2025, marketing teams have access to a huge chunk of data that helps them track customer interactions across websites,...

When I look at why creator-led campaigns are beating traditional media in India, I’m not speaking from theory, I’m speaking...

Retail media is on the brink of significant transformation. As brands raise the bar on measurable ROI and consumers seek...