Authors Corner

Ad fraud is one of those inconveniences that jumps on businesses, completely unannounced and at random. It shows up in...

India's micro-drama segment has crossed $300 million in revenue within its first year, clocking 100 million monthly active users and...

Be honest. When was the last time you actually watched a sponsored post till the end? Not scrolled past. Not...

Let me say something that most people in the marketing and communications industry are thinking but not saying out loud....

Artificial Intelligence in customer engagement has progressed through clear stages of maturity. What began as simple scripted chat flows has...

A few months ago, I had written about agencies becoming “AIgencies.” At that time, it felt like we were just...

There was a time when luxury didn’t need explaining. It arrived with history, European ateliers, generational craftsmanship, heritage buildings, and...

Not all ad inventory needs to interrupt something to be effective. In fact, much of CTV's most exciting ad space...

In October 2010, something unusual happened in the world of marketing. Gap Inc., which had built one of the most...

Women represent one of the most powerful consumer segments in the global economy. Today, they control or influence nearly 70–85%...