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At Burnett we have always nurtured the culture of ‘heart and hustle’ and this is perhaps what has helped us navigate the past two years
By Kalpana Ravi Dheeraj Sinha - CEO & the Chief Strategy Officer, South Asia at Leo Burnett 2021 showed us...
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We always focus on giving bigger stage to thoughts and voices of the common man: Purushottam Vaishnava, ZEE Hindustan
Zee Hindustan is a 24x7 national Hindi news channel. The channel was launched in May 2017, with the motto –...
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80+ brands advertised during matches of ICC T20 WC’21 with Byjus Classes leading the list
Ad Volumes per match during ICC T20 WC 2021 witnessed a growth of 19 percent compared to ICC T20 WC...
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Discovery Inc’s customised innovations served as the secret sauce to everything we did on the marketing front this year: Azmat Jagmag
Discovery has ended the year with a bang. Their two recent projects on discovery+ were Into the Wild with Ajay Devgn...
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Do not blindly trust the advertisements and success stories of the ed-tech companies: Union Ministry of Education
India claims to be the world's second-largest e-learning market after the US and has 3,500 EdTech startups. In this background,...
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At TAK the user is at the centre and we are personalising it as per the user’s needs: Vivek Gaur -Tak Channels, India Today Group
India is touted as a Mobile-first Nation, there are about 750 million smartphones in India receive over 50 notifications every...
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Brands ride high on the Christmas vibe and spirit
Christmas is here and to add more festive cheers to the celebrations, Brands have launched campaigns and offers for the...
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Tea Category witnessed 5X growth in Ad volumes; the highest surge in Nov’ 21
Overall Ad Volumes on TV drop by 2% during Nov'21 compared to Nov'20. Week 3-4 in Nov’21 had an increase...
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ZEE- Sony merged entity to invest 30 Billion in the Indian OTT sector?
Sony Pictures Networks India (SPNI) and ZEEL entered into a definitive agreement to merge ZEEL with and into SPNI. As...
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Neeraj Bassi moves on from Havas Group India
Mumbai: Neeraj Bassi, Chief Strategy Officer, Havas Group India, has decided to move on from Havas Group India. He joined...
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