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Enough has been spoken about the term localization by marketing experts, brand custodians, and brand owners on different occasions. But...

Mirchi dropped the term ‘radio’ from their name in December 2020, accounting for being a multiplatform, multi-content, and hyperlocal music...

New Delhi: Indian Broadcasting & Digital Foundation (IBDF), the apex body of Television Broadcasters and Digital Streaming Platforms in the...

QUENCH has a range of Path-breaking Korean Skincare products powered by effective natural ingredients like Korean Ginseng, Cica, Lotus Root,...

Ad volumes of the BFSI sector on Television saw marginally drop by 1% during Jan-Aug '21 compared to the same...

Mumbai: Wunderman Thompson has appointed Shamsuddin Jasani as the incoming Chief Executive Officer, South Asia. effective 1st November 2021. Shamsuddin...

At Nick we do everything with our heart with the child at the centre, as a wholesome entertainment channel beyond...

“The pandemic has taught more lessons than probably as an organisation we learned in 95 years,” said B Srinivasan, MD,...

According to the TAM AdEx data on Commercial advertising for IPL Season 14, the ad Volumes during 51 matches of...

“India still has a long headroom for growth in terms of video adoption which is 59% when compared to its...