According to the TAM AdEx data on Commercial advertising for IPL Season 14, the ad Volumes during 51 matches of IPL season 14 grew by 6% when compared to IPL season 13. The Tally of advertisers grew by 10% during IPL 14, at the same time the count of brands decreased by 2% in IPL 14 compared to IPL 13.
The Top 5 categories collectively contributed to more than 36% of overall ad volumes During 51 matches of the IPL 14. Sporta Technologies (Dream 11) and FX Mart (Phonepe) were among the Top 5 advertisers in both IPL 14 and IPL 13. The Top 5 brands contributed an 18% share of ad volumes during 51 matches of IPL 14. Securities or Sharebroking Organization topped the list of new categories in IPL 14, followed by Fans category. Ecom-Education was on top in IPL 14, while in IPL 13 Cellular Phones-SmartPhones led the list.
30+ new categories appeared in 51 matches of IPL 14 compared to IPL 13. Among the new categories, Securities/Sharebroking Organization topped the list followed by Fans. 10-20 seconds ads were utilized the most during commercial breaks, followed by 21-40 seconds ads.