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South India contributes 35 to 40 percent to our camera business: C Sukumaran, Canon India
Canon India recently launched a regional ad campaign titled ‘Weddings by Canon’, in key markets of Kerala, Tamil Nadu, Andhra...
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BacchoJaisaJunoon campaign is not just about our brand positioning but also a message to stay strong, curious and innovative: Ipshita Chowdhury, Valvoline India
Valvoline Cummins Pvt ltd — a leading supplier of premium branded lubricants and automotive services recently launched its new TVC,...
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Celebrity endorsed advertisements grew by 23%, Akshay Kumar tops the list of most visible celebrities in 2021
With an average visibility of 33 hrs per day across all channels, Bollywood actor Akshay Kumar topped the list of...
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Mindshare’s Udhayakumar Pashupathi joins OMD Chennai as Branch Head
Chenna: The Indian subsidiary of the world’s largest media agency network, OMD India has onboarded Udhayakumar Pasupathi as new Lead...
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As storytellers, it is imperative for us to be able to elicit an emotional response from the viewer: Gautam Talwar, MX Player
The pandemic and the ensuing lockdown coupled with no fresh content on GEC have seen a huge surge in the...
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Media and Agencies to benefit from the Toilet Bowl war between Harpic and Domex
Hindustan Unilever Ltd (HUL) has taken a dig at Reckitt Benckiser through the latest campaign, which demonstrates the benefits of...
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Instagram Reels within a year has garnered record eyeballs and it’s a boon to content creators: Experts
On 9th July 2020 at 7:00 PM IST Instagram in India launched a 15-second video creating feature known as Reels;...
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IT Raid: ‘Will always keep on raising voice in the interests of democracy’, Dainik Bhaskar hit back with a strongly worded social media campaign
The Income Tax Department conducted raids in media group Dainik Bhaskar offices and at the promoter's residences and offices on...
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The challenge is to make content that stands out, be relevant with today’s time, to think afresh and reinvent to tell a new story: Mitu, Positive Thinkerz
Mitu, who started her Television career 20-odd years ago as a trainee journalist with Rajat Sharma’s Aap Ki Adalat has...
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Television Ad volumes for June 2021 grew by 6% over June 2019: BARC
With the economy showing steady signs of recovery, India’s advertising community continues to place their faith in television, indicates BARC...
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