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For a shift to have the desired impact, it is imperative to work in a collaborative and inclusive ways: Manisha Kapoor, ASCI
ASCI will be launching a study on gender in advertising with Future brands - Genderscope 2021. This study will be...
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How Telebu Communications is driving state poll campaigning
A typical campaign planning process starts by hosting strategy meetings and after many deliberations, a plan of action comes to...
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Sportstar aims to play an important role in shaping the sporting destiny of India: Ayon Sengupta, Editor, Sportstar
The Sportstar Aces Awards 2021 celebrates the consistency of performance and the impact of sports stars in the decade between...
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Leveraging the RJs online presence from an advertising standpoint can help brands in reaching out to more people with their message: Ashit Kukian, Radio City
Radio City & Mid-Day culminated the second edition of the Hitlist OTT Awards on 26th February 2021. The grand finale...
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Netflix and Disney+Hotstar account for 50% of SVOD subscribers in India
Netflix and Disney+ Hotstar accounted for 50% of all SVOD subscribers in India in 2020, according to Omdia’s latest 2021...
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By the end of IPL 2021, Blitzpools is confident it will be home to one of the largest fantasy sports player bases in India: Gaurav Assomull
Established in 2018 by the Assomull brothers, Vickram and Gaurav, LivePools in the past two years has grown to 1.5 million...
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Madison Media exits Sri Lanka
The directors of Media Factory have just announced that they have purchased the majority stake held by Sam and Lara...
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EID Parry Brings Sweet Care to Homes with “Worry Less Sugar” fortified with the goodness of 7 natural herbal extracts: Balaji Prakash
Stress, unhealthy eating, and a poor lifestyle are worrisome and can lead to potential health risks! In fact, today we...
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Consistency in quality plays an important role in brand’s growth: Prakash Palaniswamy, Twin Birds
By Ayshwaria Lakshmi Twin Birds is a South-Indian-based company that caters to the fashion trends of women and girls. With...
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How Surf Excel journey went from “Daag Achhehai” to “Rang Achhehai”
Advertisers always come up with different concepts for their communication and through which they send a message to their audiences. These brands...
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