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On-ground activations are vital in a brand’s holistic strategy like ‘Grooming India’: Ashutosh Chaudharie, VI-JOHN Group
Founded in 1960, Vi-John Group began its journey with a small manufacturing unit focussed on personal care products like a...
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JioHotstar Leads India’s SVOD Market with 26% Share in Q1 2025: JustWatch Report
Mumbai: The Indian Subscription Video On Demand (SVOD) landscape witnessed a notable reshuffle in Q1 2025, as per data released...
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Consistent marketing nurtures leads, builds credibility, and stays top-of-mind for decision-making: Alok Bhargava, Prudent Insurance Brokers
Earlier this year, Prudent Insurance Brokers had launched a new year film titled ‘Risk: The Unsung Catalyst of Growth and...
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iCubesWire at 15: Sahil Chopra on Building a Marketing Ecosystem That Moves With the Consumer
iCubesWire, founded in 2010 by Sahil Chopra, has evolved from a small email marketing platform to a leading player in...
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The future of marketing relies on blending hyper-personalisation, immersive experiences, and predictive intelligence: Swati Bhargava, CashKaro
CashKaro, a cashback platform, recently unveiled India’s first-ever Ghibli-style advertisement, delivering a message about the inefficacy of coin-based cashback. The...
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Inclusive AI for Bharat: Marketing Leaders Chart the Future of Rural Engagement Through Purposeful Tech
At the MMA Impact India event, a high-stakes conversation unfolded on the future of Artificial Intelligence in rural India. Titled...
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Brands celebrate the many facets of Motherhood: Mother’s Day 2025
This Mother’s Day, brands across sectors launched heartfelt campaigns celebrating the strength, love, and evolving roles of mothers. From highlighting...
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Digital Maturity is the New Growth Engine – Insights from India Inc.’s Marketing Vanguard
As Indian enterprises navigate an era of rapid digital disruption, the question is no longer if brands should transform, but...
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We merged cricket, farming, and protection to reflect Kshema’s trust and reliability: Bhaskar Thakur
Kshema General Insurance the 'Official General Insurance Partner' of IPL team Punjab Kings is doing a 'Kshema Secure Hands' digital...
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Brand Campaigns That Celebrate Every Shade of Motherhood: Mother’s Day 2025
Mumbai: This Mother’s Day, brands across India have gone beyond flowers and gifts, crafting powerful campaigns that honor the many...
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