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Spontaneous brand recall through In-Content Advertising are higher compared to a non-ICA campaign: Anil Cheriyedath, Whisper Media
Launched in 2014, Whisper Media is the Global Leader in Efficient Content Integration, and has revolutionized the manner in which...
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FMCG continues to be the footfall driver online with 35% unit share across e-comm channel: Nielsen India
Bengaluru: Products that cater to the consumer need for convenience while adapting to the homebody economy dominated the festive sale...
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Average daily time spent on a smartphone has increased by 25% in the post-COVID era: vivo study
Mumbai: Vivo announced the findings of the second edition of the study titled ‘Smartphones and their impact on human relationships...
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The brands will be built on the brand channel and volumes will be built on the marketplaces: B.S. Nagesh, Founder, TRRAIN
TRRAIN is a public charitable trust formed in 2011 by B. S. Nagesh, with the vision of empowering people in...
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Instagram Reels to have a shopping feature soon
Instagram Reels will soon be adding a shopping feature in India. The new feature was announced in October as something the...
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From being a pure comedy channel, Sony SAB has evolved into a light-hearted channel that represents hope and happiness: Vaishali Sharma, Sony SAB
The Covid-19 pandemic has forced upon some major changes in the lifestyle of consumers, there has been a spike in...
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COTT week 48: with 37.76 Million unique viewers MX Player continues to be the top platform
COTT shared its report on week 48 which talked about top platforms, top series, and many more, on the OTT...
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Festive spirit dazzled Movie genre ad volumes by 24% in Aug-Dec’20*
TAM shared the Television Advertising Report-23 which was divided into two sections. The first section talked about advertising scenarios in...
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Advertising Trends in Tamil Nadu: TAM AdEx Part 2
The first part of the report covered the Ad volume during 2019 and 2020. The second part of the report...
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We expect exponential growth once our promotions and awareness campaigns become live across all significant markets: Hamid Ahmed, Hamdard Laboratories India
Hamdard Laboratories India is the 114-year-old heritage organization, and the maker of iconic brands and herbal FMCG products such as...
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