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Drycells and Mahindra & Mahindra being the leaders in the top 5 new categories and advertisers during Aug-Sep’20: TAM AdEx-Television Advertising Report 17
The TAM AdEx-Television Advertising Report-17 for period Jun-Sep’20*, it comprises of 2 parts that is Overall Advertising Snapshot of Genres: Aug-Sep’20...
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The idea of team BharatPe was conceived to create awareness about our team of financial services amongst the merchants: Subhasis Beura, BharatPe
BharatPe, India’s largest merchant payment & lending network company That is committing to enable SMEs with end-to-end financial services that...
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Our aim is to continue investing in strengthening Zee Zest’s foothold in the genre: Amit Shah, ZEEL
ZEEL’s new lifestyle channel, Zee Zest is the network’s entry into the niche lifestyle genre. Today we speak to Amit...
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TRP Case: Arnab & Republic to sue Param Bir Singh for Rs. 200 Cr as Mumbai Police admit in court that Republic is not named in FIR
Mumbai: Editor-in-Chief and Managing Director of Republic Media Network, Arnab Goswami, has directed his legal team Phoenix Legal to initiate...
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People now, more than ever before are concerned about their health and that of their families: Sapna Desai, Head – ManipalCigna Health Insurance
ManipalCigna Health Insurance Company Limited has launched a new digital campaign ‘BAAT KIJIYE’ to encourage Indians to support on each...
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Zee Zest serves as a platform for brands to reach a focused SEC-A target audience: Amit Nair, Zee Zest
Earlier this month, ZEEL launched its first lifestyle channel, Zee Zest with a clear focus on content that will be...
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Dwell Time: The Most Important Metric You’re Not Measuring
Considering people are usually on the move when they see and read advertisement on traditional and digital outdoor media by the...
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Was BARC’s move warranted?
Mumbai: Yesterday BARC released a statement saying they would be pausing Audience Estimates for the next 8-12 weeks. What made...
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Fail fast. Learn faster. Life Lessons and more from the Super VPs of Gozoop in Straight Talk
In this Part Two of the Straight Talk with the Super Vice-Presidents of Gozoop, we dive deep into the unknown...
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Brand communication needs to be authentic and mindful – this is what the audience would really appreciate given that it hasn’t been easy for anyone: Siddharth Devnani, SoCheers
What a dramatic change this Covid19 has brought to our lives, whether it is the business or for us human...
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