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Advertisers should treat TV Channels as their partners, negotiation should be with equity and not be exploitative: V. Chandrasekar, COO, News 7 Tamil
The COVID pandemic has posted major challenges to the overall economy amidst the lockdown. The coronavirus had already impacted the...
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Technology and a digital first mindset is of increasing importance: Swaroop Banerjee, Zee Live
The new normal in a world where Covid-19 unfortunately is becoming a part of our life will bring about many...
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We are working on few business models that are in a pilot stage and will be launched soon: Ruchika Mehta, THE Park Hotels
The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many...
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We have got an hour glass structure there are leaders, and there are young people who are front facing: Dheeraj Sinha, Leo Burnett
Dheeraj is the author of a highly acclaimed book ‘Consumer India - Inside the Indian Mind and Wallet’, published in...
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Over the last 18 months iProspect has evolved as a data-driven integrated marketing agency: Rubeena Singh, iProspect
The importance of digital and using technology to leverage the medium has been reinforced by the Covid-19 pandemic, where businesses...
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Expecting customers to shift reliable brands which come with the assurance of Quality, Safety and Consistency: Ayush Gupta, India Gate
The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many...
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PubMatic elevates Sudipto Das and Amit Yadav to bigger roles in APAC region
Mumbai: Digi Tech Company PubMatic has elevated Sudipto Das to VP advertising solutions, APAC, as part of its plan to...
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We are investing resources on technology to improve customer experience: Atul Kumar, Fraazo
The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many...
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The situation has opened opportunities to experiment with the craft that goes into storytelling: Anadi Sah, Isobar India
The Covid-19 crisis has certainly changed the entire creative and communications industry. Agencies nowadays are not only creating campaigns remotely...
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We have a strong product pipeline in works that will focus on adding a great deal of value to the small businesses: Jayati Singh, Tally
The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many...
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