Mumbai: Digi Tech Company PubMatic has elevated Sudipto Das to VP advertising solutions, APAC, as part of its plan to drive further growth across APAC. Das was formerly regional director, South Asia and SEA, for PubMatic and is based in Delhi currently.
Having been with PubMatic in India for five years, he will move to Singapore with his family as soon as travel restrictions are lifted.
In his new role, Das will continue to focus on relationships with major agency holding groups, and assist in the implementation of new supply path optimization deals that aim to increase control and provide better insight into programmatic ad campaigns. According to a press release, Das has a long track record in digital advertising, having worked previously for NDTV where he was head of video strategy and monetisation, while he has also worked for LinkedIn, Yahoo! and Zee Telefilms.
Jason Barnes, chief revenue officer, PubMatic APAC said “Das has been “especially adept” at forging close relationships with agencies, and as a result, has closed many agency trading deals and supply path optimisation partnerships over the years. “
“Das has had great success in building the South Asia business over the past five years and most recently also took charge of the Southeast Asia business and driven growth in this region as well,” Barnes added.
Meanwhile, Amit Yadav, PubMatic’s director of advertiser solutions, South Asia, has also been promoted to country manager, South Asia. Yadav has been with PubMatic since 2016, and has worked closely with agency holding groups, demand-side platforms, and publishers in the Indian market. Yadav said programmatic advertising is maturing in India and South Asia region, and he looks forward to being part of the evolution.
According to PubMatic, it has added four incremental headcount in the APAC region in the second quarter and said it would continue to add to its APAC teams across every layer of the company as they support publishers and advertisers across channels including mobile, video, connected TV, and display.