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The tone of content brands produce has to be even more relatable and empathy-driven than ever before: Siddharth Vanvani, Digidarts
It has been 100+ days since India went under lockdown. The country is slowly opening up now. The recent outbreak...
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We promise honesty and goodness in not just our products but in everything we do: Ghazal Alagh, Mamaearth
Mamaearth’s latest campaign brings forth this idea of ‘Goodness is a Choice’ to its consumers. The key message of the...
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Radio coupled with Digital will be the new normal for radio: Sunil Kumaran, BIG FM
With almost everything going online, Radio stations have also upped their game on the digital platform, and in a very...
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This One word is a game changer, which will help marketers risk the usual
The other day few of us were speaking at an industry webinar. We couldn’t answer all of the participants’ questions,...
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Advertisers should treat TV Channels as their partners, negotiation should be with equity and not be exploitative: V. Chandrasekar, COO, News 7 Tamil
The COVID pandemic has posted major challenges to the overall economy amidst the lockdown. The coronavirus had already impacted the...
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Technology and a digital first mindset is of increasing importance: Swaroop Banerjee, Zee Live
The new normal in a world where Covid-19 unfortunately is becoming a part of our life will bring about many...
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We are working on few business models that are in a pilot stage and will be launched soon: Ruchika Mehta, THE Park Hotels
The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many...
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We have got an hour glass structure there are leaders, and there are young people who are front facing: Dheeraj Sinha, Leo Burnett
Dheeraj is the author of a highly acclaimed book ‘Consumer India - Inside the Indian Mind and Wallet’, published in...
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Over the last 18 months iProspect has evolved as a data-driven integrated marketing agency: Rubeena Singh, iProspect
The importance of digital and using technology to leverage the medium has been reinforced by the Covid-19 pandemic, where businesses...
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Expecting customers to shift reliable brands which come with the assurance of Quality, Safety and Consistency: Ayush Gupta, India Gate
The new normals in a world where Covid-19 unfortunately is becoming a part of our life will bring about many...
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