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Time spent on smartphones increases by 12.5 % in week 3 of COVID Disruption: BARC Nielsen Report
The 3rd edition of BARC and Nielsen’s report titled Crisis Consumption: An Insight Series into TV, Smartphones and audiences shows...
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Aim to be one of the biggest new media enterprises in the country with the help of the talent that we represent: Dhruv Sheth, OML Entertainment
OML, a global artist-first media and entertainment company that has been creating content in all genres for OTT platforms, television...
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Stay Positive in times of Lockdown – Part 4
It has been 18 days today, since the Prime Minister called for a complete lockdown, continuing with our series on...
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Republic TV commands Weekday Super Prime Time with a market share of 55% in week 13
The pandemic of Covid-19 has forced upon a lot of changes in the consumption behaviour of the Indian TV viewing...
Read moreDetailsHindi News Genre maintains leadership over GEC reach in Wk 13
Mumbai: The consumption behaviour and genre preferences of the Indian TV viewing audience has underwent major change due to the...
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ZEEL invests Rs. 5,220 mn in Tech Startup SugarBox
Mumbai: The Board of Zee Entertainment Enterprises Ltd. (ZEEL), at its meeting held on 8th April 2020 has agreed to...
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Time spent listening to Radio increases to 2.36 hours everyday during lockdown: AZ Research PPL & AROI Study
New Delhi: Radio has always been a constant companion to everyone, both in good and tough times. It is one...
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NBF requests Media Agencies, Clients Not to Re-negotiate Advt. deals with News Broadcasters
New Delhi: The News Broadcasters Federation (NBF), India’s largest industry association TV news channels representing broadcasters from across the length and...
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Apple Inc – “The Miracle of the Century”
Apple is a Brand? well the answer is quite obvious. What makes it so valuable for consumers? Now think deeply,...
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Acquired content on MX Player sees an upward of 70% viewership: Mansi Shrivastav, Head of Acquisitions, MX Player
OTT platforms depend on two types of content Original and Acquisitions. In the early days OTT solely depended on acquired...
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