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India to take over as second-biggest contributor to ad growth in 2020; Global adspend will increase by 4.3%: Zenith
At current development rates, by mid-2020s India will overtake China as the second-biggest growth driver in the world. Demand for...
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Visuals of Queen will make you feel like watching a feature film: Gautham Menon on his OTT debut with MX Player
MX Player, an Indian OTT platform and a global offline video player, created by J2 Interactive and owned by Times...
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Netflix to spend INR 3,000 CR for Indian Originals: Reed Hastings
With the original content play going great across the OTT market. Netflix plans to strengthen its original content even more...
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News Broadcasters Federation Elects Arnab Goswami as President; Finalizes Self-Regulatory Structure
New Delhi: News Broadcasters Federation (NBF), the country’s largest industry association of more than 78 news channels representing broadcasters from...
Read moreDetailsBARC disciplinary committee names News 7 Odia and Bflix Movies as 2nd time offenders of viewership malpractice
Mumbai: The joint industry body that measures the television audience viewership in India, Broadcast Audience Research Council India, has revealed...
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Star Plus’ show ‘Yehh Jaadu Hai Jinn Ka’ rises to the no.1 spot
Mumbai: Star Plus’ daily ‘Yehh Jaadu Hai Jinn Ka’ has been reaching new heights of popularity since its launch in...
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YouTube ads leader board for India reveals Top 10 most watched Ads in 2019
New Delhi: Google India today announced its annual YouTube ads leader board for India revealing the top ten most watched...
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The ‘Burnout Syndrome’ in Advertising
In my long working life of 40+ years in advertising agencies(and continuing), I had the opportunity of witnessing numerous cases...
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AdClub Madras and MMA jointly institute ‘R K Swamy Memorial Lecture’; D Shivakumar to adress the inaugural edition
Chennai: Advertising Club, Madras and Madras Management Association have jointly instituted an Annual R K Swamy Memorial Lecture beginning this...
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Brands Congratulate Sundar Pichai on added remit as CEO of Alphabet
It is indeed a proud moment for Indians as Sundar Pichai who was earlier CEO of Google was made CEO...
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