Exclusive Infrastructure marketing demands a distinct strategy from consumer marketing: Vijay Sampathkumar, Refroid Technologies July 10, 2026
Exclusive CMOs shift focus from brand metrics to measurable business outcomes amid growing market complexity: Atin Wahal, Saatchi & Saatchi India July 9, 2026
Exclusive The larger shift is from “agency economics” to “intelligence economics”: Amit Verma, NYX July 8, 2026
Exclusive Consumers today respond more to emotional connections and real experiences than purely functional brand messaging: Arunima Yadav, Hindware Bathware & Tiles July 7, 2026
Exclusive Amazon Prime Day: 35% of new members from tier 2-3 towns; Prime Video clocks best ever volume of streamers July 19, 2018 0 Read moreDetails
Exclusive Unilever join hands with Adtech firm Blis for a pilot project on Blockchain July 18, 2018 0 Read moreDetails
Exclusive ZEEL Q1FY19: Domestic Ad revenue grew by 22.3% – Domestic subscription revenue grew by 12.3% July 17, 2018 0 Read moreDetails
Exclusive MG Motor and The Better India partner to launch diversity Campaign featuring transgender activist Kalki Subramaniam July 17, 2018 0 Read moreDetails
Advertising Lenovo appoints Publicis Media Bespoke Unit to handle Global Media Strategy, Planning and Buying July 17, 2018 0 Read moreDetails
Exclusive IdeateLabs beefs up its leadership team with Ruchika Kumar and Pallavi Naidu July 16, 2018 0 Read moreDetails
Analysis Online video viewing to exceed an hour a day in 2018: Zenith’s Online Video Forecasts July 16, 2018 0 Read moreDetails
Exclusive BARC India plans to increase its meter homes to 44000 in this financial year July 16, 2018 0 Read moreDetails
Analysis Study shows rise in popularity of football in India: Velocity MR Report July 14, 2018 0 Read moreDetails
