Exclusive In 2025, most brands—especially startups, deliberately prioritised performance marketing over brand building: Sameer Joshi & Anindya Ghosh, Sam & Andy January 14, 2026
Exclusive In 2026, the marketing focus will shift from brand identity sharpening to scaling cultural relevance and discipline: Nisha Khatri, Libas January 13, 2026
Exclusive BrandZ™ to launch Top 50 Most Valuable Indian Brands 2017 September 7, 2017 0 Read moreDetails
Exclusive Cheil India launches E-Commerce Practice; to offer digital commerce solutions to clients September 7, 2017 0 Read moreDetails
Exclusive Star Bharat opens at No. 5 while Zee Anmol leads in U+R; Colors tops Urban September 7, 2017 0 Read moreDetails
Exclusive Dentsu Aegis Network enters Celebrity Endorsement and Sports Marketing business with the launch of Clab September 6, 2017 0 Read moreDetails
Exclusive I&B Ministry tells BARC India to stop the ratings of TV channels using Landing Page deals September 5, 2017 0 Read moreDetails
Exclusive How Digital is killing Mainline in India – but not for the reasons you’d expect September 4, 2017 0 Read moreDetails
Exclusive Publicis Strengthens Delhi Strategy Team with Nisha Ganneri and Gursimran Singh September 4, 2017 0 Read moreDetails
Exclusive Aaj Tak emerges as consolidated leader in HSM with record breaking reach on Ram Rahim judgement day September 2, 2017 0 Read moreDetails
Exclusive NBSA asks Zee News to pay fine and apologize for calling poet and scientist GauharRaza anti-national September 2, 2017 0 Read moreDetails
