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Long collaboration between an Advertising   Agency and a client on its brands is the ultimate crowning glory for both...

Pokémon began with the 'Pokémon Red Version' and 'Pokémon Green Version' video games launched in Japan in 1996 for the...

The innovative 360-degree marketing initiative spearheaded by MANA Projects for 'Mana-Skanda The Right Life' has been a monumental success, driving...

Mumbai: Following the presentation of the interim budget in February, Finance Minister Nirmala Sitharaman is set to present the Union...

FanCode is an online sports destination committed to giving fans a highly personalised experience across content and merchandise for a...

The Indian government is preparing to introduce a Digital Competition Bill aimed at regulating the relationship between Big Tech companies...

To mark its 16th anniversary, Zomato launched a creative and nostalgic ad that quickly captured social media's attention. The ad,...

Established in 2010, Fixderma is a cosmeceutical company that focusses on skin health. The company focusses on manufacturing, marketing and...

New Delhi: Network18 has taken a significant stride in its branded content business by enhancing the leadership team of News18...

The value of the T20 league the IPL as a business surged to $16.4 billion up by 6.5% (Rs. 135,000...