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Spending more time understanding consumers than tech, analytics and AI: MRSI Seminar zooms in on consumer behaviour
‘Maiden Voyages: Discovering new opportunities for existing consumers and established behaviours’ was among themes discussed on the second day of...
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PlusOne co-founder Gautam Patil rejoins design studio
Design and brand transformation studio PlusOne announced its co-founder and former Head of Design, Gautam Patil had returned to the...
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Ambuja Cement makes giant strength pitch with an elephant in the house
Ambuja Cement’s campaign ‘Mazbooti Ki Misaal’ showcases a lovely relationship between an elephant and a family. A young boy flies the...
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With a trip down memory lane, Asus nudges millennials to resume gaming with ROG Ally
Remember your dad asking to play your video game and claiming to be really good at it? It might not...
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Why don’t we have brand tracks in our process early enough?:Fireside Ventures’ Vinay Singh
The second day of 31st MRSI Annual Market Research Seminar saw Shuvadip Banerjee, Chief Digital & Marketing Officer, ITC, open...
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ABP Network to host ‘The Southern Rising’ Summit to celebrate the Southern States
Media and content company ABP Network will host 'The Southern Rising' Summit, an event dedicated to celebrating the economic progress,...
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Adfactors bags Wow Skin Science’s PR duties
Adfactors has bagged the PR mandate of WOW Skin Science, a D2C beauty, personal care and wellness brand. Vanda Ferrao...
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Wolff Olins sets out vision for the future of brand as it debuts its own global refresh
Global brand consultancy Wolff Olins is looking to evolve its business transformation offer with brand, culture and experience at the...
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Akanksha Singhal joins La Pink as Vice President – Marketing & Brand
Skincare brand La Pink appointed Akanksha Singhal as Vice President - Marketing and Brand. A seasoned professional, she has over...
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IAB Tech Lab releases Identity Solutions Guidance Document, invites public comments
Global digital advertising technical standards-setting body IAB Tech Lab announced the release of its Identity Solutions Guidance document, and invited comments...
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