Ambuja Cement’s campaign ‘Mazbooti Ki Misaal’ showcases a lovely relationship between an elephant and a family. A young boy flies the kite, while his friend the elephant holds on to the reel. When he takes a bath, the gentle giant sprays him with water. And the young boy even reads to his friend. When they play with a ball the elephant kicks it out, giving a reason for them to step out. It also gives the film the opportunity to reveal that the elephant lives on the terrace.
The cement and building material company’s campaign underlines the strength of its product saying that the house made with Ambuja Cement can take any load, so that anyone can live in it – even an elephant, which lives on its terrace.
Ajay Kapur, CEO, Cement Business, said, “At the heart of Ambuja Cements lies an unwavering commitment to the strength, both in our products and in the relationships we foster with our customers. Our ‘Giant Compressive Strength’ is a testament to this commitment. It beautifully combines the tangible strength of our cement with intangible strength of familial bonds, resonating with our core values and touching the hearts of our audience.”
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