Adfactors has bagged the PR mandate of WOW Skin Science, a D2C beauty, personal care and wellness brand.
Vanda Ferrao, CMO, Wow Skin Science, said, “As Wow makes strides in the personal care space, the strategic expertise of Adfactors PR will be an immense asset. Wow Skin Science is a leading D2C beauty, personal care and wellness brand that has grown on the back of innovative, insurgent products. Being able to leverage the experience and relations the Adfactors PR team brings to the table, will synergise with our vision for stupendous growth.”
In the year ahead, the company has planned growth through footprint expansion, launching innovations and building the core business, informed an official statement.
Dr. Samir Kapur, Director (North), Adfactors PR, said, “Partnering with Wow Skin Science is an exciting opportunity for us. As one of the market leaders in the beauty, personal care, and wellness space, Wow Skin Science is poised to be the brand of choice for most discerning customers. Adfactors PR’s strategic communications are well-placed to augment the brand’s image as a leading innovator and elevate their messaging to new heights across India.”
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