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In my long working life of 40+ years in advertising agencies(and continuing), I had the opportunity of witnessing numerous cases...

By 2025, 80% of marketers who have invested in personalization will abandon their efforts due to lack of ROI, the...

Mumbai: Celebrating the confluence of connectivity and mobility, News18.com, one the fastest-growing digital news destinations of India today announces the...

Mumbai: HistoryTV18 presents a three-part weekly series takes viewers on a fascinating exploration across India, Central Asia, and Persia. ‘Dream Routes’  premieres...

More than 450mn UGC created on the platform in 15 languages Over 14bn WhatsApp shares from ShareChat this year Hindi...

Mumbai: 2019 has been an amazing year for Bollywood and the Indian OTT space with the releases of movies and...

Bengaluru: South India’s leading media-tech platform, AsianetNews Network Digital has shown phenomenal growth this year, with the recent Comscore October...

Cannes Lions has announced the Jury Presidents selected to lead the juries at the 2020 Festival of Creativity (taking place...

WPP today announces that it has completed the transaction to sell 60% of Kantar, its global data, research, consulting and...

Chennai: Advertising Club, Madras and Madras Management Association have jointly instituted an Annual R K Swamy Memorial Lecture beginning this...