Chennai: Advertising Club, Madras and Madras Management Association have jointly instituted an Annual R K Swamy Memorial Lecture beginning this year. To be held on December 11, 2019 and every year hereafter this will serve as a befitting tribute to a man who played a pioneering role in the growth of the advertising industry in Madras.
The inaugural edition will see Mr D Shivakumar, Executive Group President, Aditya Birla Group deliver a talk on “The Future of Consumer Engagement “.
“Mr RK Swamy was the first recipient of the Distinguished Service Award instituted by the club and we think that there is no better way in immortalising a man who redefined advertising in this part of the world and who was synonymous with the industry” says M M Charly, the President of the Advertising Club – Madras. He also said that Ad Club Madras was doubly happy to be collaborating with MMA in this effort.
“The MMA is indeed privileged to organize the Lecture in memory of R K Swamy who was an outstanding leader and provided bold Pioneering Leadership in the field of Advertising in India. He was the past President of MMA during 1972 – 74 and significantly contributed to the growth of MMA to propagate management movement in this part of the country.
The R K Swamy Annual Memorial Lecture will be one of the prestigious events in the annual calendar of MMA events” remarked Group Captain Vijaykumar, the Executive Director of MMA
The event is scheduled on 11th December 2019, at the Management Centre, Madras Management Association at 6:00 pm.
Viacom18 owned Tamil Entertainment Channel ‘Colors Tamil’ had come forward to support the initiative. The Hindu has been roped in as Print Partner and MediaNews4U as Online Media Partner for the inaugural season of R K Swamy Memorial Lecture.