Marketing

From running business centres, what was the trigger to launch Sunteck Realty with an uber-luxury residential project? And how did...

Centuary Mattresses has come a long way since its inception in 1988. How has the company grown over the years...

Sports brand Puma has roped in fast bowler and India international Mohammed Shami as its brand ambassador. Shami joins the...

Lifebuoy, which claims to be the world’s largest selling germ protection soap brand, has collaborated with toy design company Imagimake...

New York-headquartered beauty brand Sol de Janeiro, that is rooted in the culture of Brazil, has announced it has partnered...

Actor Tamannaah Bhatia has been named the first Indian brand ambassador for Japanese beauty and cosmetics giant Shiseido. On the...

Online meat company Zappfresh has announced the appointment of Satish Nair as Senior Vice President of Retail. Nair brings with...

‘Maiden Voyages: Discovering new opportunities for existing consumers and established behaviours’ was among themes discussed on the second day of...

Global brand consultancy Wolff Olins is looking to evolve its business transformation offer with brand, culture and experience at the...

Skincare brand La Pink appointed Akanksha Singhal as Vice President - Marketing and Brand. A seasoned professional, she has over...