New York-headquartered beauty brand Sol de Janeiro, that is rooted in the culture of Brazil, has announced it has partnered actor Khushi Kapoor as its first brand ambassador for India. The brand is looking to strengthen its presence in the Indian beauty market, where it counts Nykaa Beauty as strategic partner.
Heela Yang, CEO and Co-founder, Sol de Janeiro, said, “We are excited to welcome Khushi Kapoor into the Sol de Janeiro family. Khushi is bold and unapologetic, reflecting the very spirit and values of the Sol de Janeiro brand. With the support of our Nykaa retail partner, we are beyond thrilled to work with Khushi to share our efficacious products with our consumers and further spread the warmth and joy of Sol de Janeiro across the world.”
Kapoor said, “I am honoured to be a part of the Sol de Janeiro family and represent this dynamic and vibrant brand, that’s exclusively available on Nykaa! Self-care, for me, is about embracing one’s unique identity, and Sol de Janeiro’s products empower individuals to do just that. I look forward to sharing Sol de Janeiro’s indulgent body care rituals with Indian consumers.”
Anchit Nayar, CEO and Executive Director, Nykaa Beauty, said, “At Nykaa, we are committed to bringing the best of beauty from across the world to Indian consumers. Sol de Janeiro is one of the most loved brands on our platform and we are excited about their next phase of growth. As their exclusive partner, we look forward to creating new beauty experiences together, and inspiring consumers to a bolder and confident self-expression as championed by Sol de Janeiro.”
