Marketing

In conversation with Sandeep Jain, Director, Vega, on the action unfolding at the company and its mission to increasingly make...

Marketers delved deep into how they are reorienting their strategy to connect and engage with target audiences at the Ipsos...

Vanesa launched its skin care range and announced it had partnered with actor Tamannaah Bhatia as its brand ambassador. The...

Meesho is expecting a busy festive season, after witnessing strong success during the recently concluded sale events for Onam, Raksha...

Carrera Eyewear announced it had joined hands with Australian Cricketer Pat Cummins as its brand ambassador. Alberto Macciani "We are...

iD Fresh Food has launched iD Twist and spread Butterstick, a 50 grams SKU that is meant to make spreading...

The women’s lifestyle D2C brand FS Life, previously known as Fable Street, forayed into offline retail with the launch of...

No two smiles are alike, and yet each one is beautiful in its own right. Britannia Good Day unveiled its...

Apparel Group India is set to expand its brand portfolio with the launch of two brands – Anne Klein and...

A majority of Godrej Security Solutions’ sales comes from the offline channels with online contributing less than 10 pc, said...