Marketing

Mumbai: Creative brand marketing agency Yellow has designed the brand identity and strategy for Backbay, a new beverage brand founded...

New Delhi: Redcliffe Labs has renewed its association with Gautam Gambhir as its National Brand Ambassador for another two years....

Mumbai: The Supreme Court has dismissed a civil appeal filed by Pernod Ricard India Private Limited, which alleged trademark infringement...

New Delhi: India’s Independence Day Sale 2025 set the stage for the upcoming festive season, with e-commerce platforms witnessing a...

Mumbai: The Indian Racing Festival (IRF), India’s premier motorsport property, has flagged off its 2025 edition with Mobil1 continuing onboard...

Mumbai: Actress and entrepreneur Esha Deol has officially announced an exclusive association with acclaimed wellness brand Santé Spa Cuisine, in...

Surat: Surat-based D2C saree brand Sudathi has announced its festive season expansion strategy with a sharp focus on speed, regional...

Mumbai: Colgate-Palmolive has announced an exclusive partnership with renowned Korean icon IU (Lee Ji-eun) to introduce her secret for a...

Mumbai: Sansaar, the sustainable soft furnishings brand by D’Decor, has unveiled its latest film campaign—a lyrical tribute to design, melody,...

New Delhi: Niva Bupa Health Insurance Company Limited and Zepto, the country’s fastest-growing quick commerce platform, have joined forces this...