Opinion

It was ironic even back then to see campaigns like Ericsson’s ‘One Black Coffee Please’, Fevicol ‘Bus’ and Google ‘Reunion’...

There was an interesting point made by a veteran marketer recently. It was related to events like the Cannes Lions...

In days of old when men were bold and fact-finding not invented, we put up scam to win some glam...

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

The last decade has been monumental for the media industry. From a monolithic, ‘large players take all’ scenario, the content...

#Balasore  The train accident was a tragedy of mammoth proportions and resulted in unbelievable grief. As is the case with...

The last few days have seen several brands buzzing for the wrong reasons.  There was Zomato with ‘Kachra’ that didn’t...

It’s a beautiful sunset I’m watching now. Having just watched a film in OTT, glittery silhouettes make my heart shimmer...

The whole advertising ecosystem came together supporting each other – media companies sponsoring the events and lunches, advertisers being part...

Being on the jury of any award is a tough job. Not because judging work is a difficult job per...