Think Through

During 2022, affiliate marketing continued to grow in the India region, driven by the fast-paced increase of the e-commerce market...

The turn is totally unexpected. To imagine a Chirapunji out of a desert, Aurangazeb enjoying Ghazals – but it has...

After the United States and China, India has emerged as the third-largest startup ecosystem, with a record of 44 startups...

As a channel sales leader, you would agree that channel partners – be it, distributors, dealers, retailers and last-mile influencers...

The PR industry is the ‘baby’ of the digitalisation era - meaning, I believe it can survive anything. In a...

What is the first thought that comes to your mind when discussing a business strategy or a new launch? What...

Have you ever walked into a store and immediately felt drawn to a particular product, simply because of its colour?...

Every business has jumped on the direct-to-consumer bandwagon in the digital era and is concentrating its D2C growth strategies on...

In 2022, the advertising and marketing industry experienced a roller coaster ride. Some ad campaigns provided us with "aww!" moments,...

Personalization has become a vital part of effective branding strategy of late. People have shifted from being mere consumers of...