Think Through

In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 150,173 crore across...

Digitization or Digital Transformation has been at the center of all boardroom conversations since the pandemic struck in 2020. From...

Technology is a powerful instrument for implementing an unconventional strategy to stand out from the competition in the age of...

The world of marketing has been significantly disrupted as social media has become a vital part of our lives. When...

If personalization is the future of marketing, how do we factor in data privacy, which is becoming increasingly but understandably...

During the bleak times of the pandemic, OTT platforms emerged as a popular distraction, helping people cope with the uncertain...

Businesses and companies continuously seek new and innovative ways to communicate with their customers as technology progresses. Marketers leverage cutting-edge...

The music industry is undergoing a profound change. On the one hand, music discovery has shifted from radio to streaming,...

Even a needle in the haystack today is integrated with advanced technology. Everything depends on technology, from how an individual...

With rapidly increasing digital space, organizations are finding it necessary to indulge performance marketing in their marketing strategy for reaching...