Think Through

The other day few of us were speaking at an industry webinar. We couldn’t answer all of the participants’ questions,...

The world is changing as we speak; the global pandemic has in fact changed the way we live now. The...

“Who am I trying to communicate to and what do I want them to do?” Public Relations is all about...

Online onboarding was my first taste of a ‘new normal’ amidst the pandemic when I joined a new company (my...

The COVID-19 pandemic has disrupted lives all around the world. Every business, every household has been impacted, some directly while...

There is nothing other than Investing which could mesmerise, yet confound and perplex you, all at the same time.  The...

Consider this a lesson in psychology, there are two people with the following briefs given to you. One a young...

Chennai: The infamous Lehman-crisis during 2008 brought the entire Financial Industry to its knees. Apart from Banking, real estate, aviation,...

We are living in an era with two conflicting trends when it comes to marketing measurement: on the one hand,...

Marketing guru Seth Godin once famously said, “It’s easier to love a brand when the brand loves you back.” These...