Saturday, April 1, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Is this the best time to invest in PR?

by MN4U Bureau
July 20, 2020
in Featured, Think Through
Reading Time: 3 mins read
A A
Asif Upadhye, Director at SPRD
Share Share ShareShare

“Who am I trying to communicate to and what do I want them to do?”

Public Relations is all about building trust, communicating reliable messages and gaining credibility among target audiences. Equipped with strategies and techniques, PR firms help brands deal with crisis communication while staying relevant. Imagine,what would happen if a brand clamed up during a crisis and stopped talking? It would cease to be credible!

Although brands are engaging through webinars and podcasts with the hope of being recognized, it isn’t really enough to make them stand out from the crowd. In an attempt to deal with the economic brunt of the pandemic, many companies are tightening their economical strings by letting go of their PR agencies.

But like the marketing guru Seth Godin states: “People do not buy goods and services. They buy relations, stories and magic.” And what better time to spread positivity then now?

Effective and reliable communication is the need of the hour, and who better to take charge of relevant messaging than PR professionals?

Set The Right Tone

One of the worst things that can happen to a brand is for it to put out content that is tone-deaf. A PR agency will help adopt a brand’s communication tone to suit the needs of the audience. Moreover, since people are searching helter-skelter for news updates and the latest industry trends, it is important to cater to their needs responsibly by sharing relevant and untarnished communication.

Track Your Brand’s Reputation

Currently, brands are trying to manage both a crisis and their reputation and a couple of insensitive posts could severely impact how consumers interact with your brand. PR firms facecrisis and reputation management. Their ability to put out fires and adapt to different situations is definitely something worth investing in. Especially, when the business is close to being stagnant.

Talk About What Matters

The sudden onset of the pandemic threw everybody off their game, with brands and agencies being no exception; with hardly any time to strategize and evaluate how to respond. Having a PR firm craft sensitive stories in tandem with what news organizations and audiences are talking about is a blessing in disguise. Using social media to assure consumers that your brand is invested in maintaining transparency and looking out for the interests of their audiences will pay off in the long run.

Have A Solid Plan

There is nothing more humbling than planning communications right down to the very last detail and then having it all come crashing down. A few months ago, this would have been just a fleeting thought and not the reality that it has become today. Crisis communication however begins with a plan, and this is where PR firms have it all mapped out.

In today’s 24-hour news cycle, if your brand does not have a crisis management plan, it is bound to get difficult to survive the cut-throat competition. Any post-crisis lag in communication could be detrimental. Predominantly, for your internal audiences- your employees! People will remember which brands responded well to a crisis and which ones chose to stay hidden.

‘What’ a brand communicates also needs to also reflect in ‘how’ they communicate.

It not only showcases a level of authenticity, but also demonstrates a brand’s commitment to the overall well-being of both, their consumers as well as stakeholders. PR agencies know all the inside tips and tricks to mitigate a crisis and come out at the top and PR professionals are seasoned enough to helps avoid the spread of misinformation, while ensuring continuous productivity. When in doubt, turn to a PR firm, because staying relevant requires staying credible.

Authored article by Mr Asif Upadhye, Director at SPRD

Tags: Asif Upadhye SPRDPublic Relations

RECENT POSTS

ABP News launches Shikhar Sammelan ahead of the upcoming Punjab assembly elections
Featured

ABP News turns 20

by MN4U Bureau
March 31, 2023
0

ABP News, an Indian Hindi-language free-to-air television news channel owned by ABP Group, completes 20 years of operations. Expressing gratitude...

Read more
Fevicol leverages human OOH to showcase its ultimate strength
Campaigns

Fevicol leverages human OOH to showcase its ultimate strength

by MN4U Bureau
March 31, 2023
0

Fevicol comes up with a quirky solution to tackle India's age-old problem of finding a place to sit at crowded...

Read more
Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Read more
MTR Foods reminds people to share joy of eating idlis
Campaigns

MTR Foods reminds people to share joy of eating idlis

by MN4U Bureau
March 31, 2023
0

MTR Foods, a packaged foods company, commemorated World Idli Day by partnering with comedian and Instagram influencer Danish Sait, along...

Read more
No reason is good enough to continue smoking, says 2baconil
Campaigns

No reason is good enough to continue smoking, says 2baconil

by MN4U Bureau
March 31, 2023
0

Rusan Pharma, a pharmaceutical company, has launched #NoReasonIsGoodEnough campaign to promote tobacco de-addiction with the brand ‘2baconil’. Through this campaign, Rusan...

Read more
Kurkure encourages youth to take a lighter approach to life
Campaigns

Kurkure encourages youth to take a lighter approach to life

by MN4U Bureau
March 31, 2023
0

Kurkure, an Indian snack brand, has announced a social media challenge – #CringeIsCute, urging netizens to post their not-so-perfect ‘cringe’ photo...

Read more

LATEST NEWS

Fevicol leverages human OOH to showcase its ultimate strength

Fevicol leverages human OOH to showcase its ultimate strength

March 31, 2023
Ishant Sharma named brand ambassador for Arista Vault

Ishant Sharma named brand ambassador for Arista Vault

March 31, 2023

ANALYSIS

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
Analysis

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report

by MN4U Bureau
March 30, 2023
0

According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on...

PEOPLE

Noise appoints Gaurav Mehta as CMO
Featured

Noise appoints Gaurav Mehta as CMO

by MN4U Bureau
March 31, 2023
0

Noise, a connected lifestyle tech brand, has announced the appointment of Gaurav Mehta as its Chief Marketing Officer to fortify...

Ashish Khanna named CEO, Dentsu Global Services

Ashish Khanna named CEO, Dentsu Global Services

March 29, 2023

MARKETING

Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Subscribe to Newsletters

ADVERTISING

Media Mantra bags PR mandate for Uplers
Advertising

Media Mantra bags PR mandate for Uplers

by MN4U Bureau
March 31, 2023
0

Media Mantra, an independent Public Relations and integrated communications firm, has been awarded the PR mandate for Uplers, a technology...

Schbang bags social media mandate for ShareChat and Moj

Schbang bags social media mandate for ShareChat and Moj

March 31, 2023
Leo Burnett India

Leo Burnett India bags two Grand Prix at Spikes Asia 2023

March 30, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist