Think Through

Emergence of the trend of celebrity endorsement Although the concept of branding was introduced in 1760s, the first celebrity driven...

Influence has been at the heart of marketing for a long time - seeking it, obtaining it, then using it...

Comic based Convention (Comic Con), the largest pop culture event with its low key one city inception in India, Circa...

In my long working life of 40+ years in advertising agencies(and continuing), I had the opportunity of witnessing numerous cases...

A new study done by independent research agency Lumen and Outbrain reveals the relationship between consumers trust in advertising. The...

Destinations across the world today are vying for the attention of discerning travellers who love a good deal. The explorers...

Blockchain is an extremely complex and very impressive, very layered technology. Because it is new, no one really knows everything...

The other day, I was reading some of the letters that Amazon boss Jeff Bezos writes to their share holders....

Although the concept of branding was introduced in 1760s, the first celebrity driven product was seen in between 1875 to...

Aashish Washikar, Head, Corporate Communication, Maveric Systems Our digital life in 1 second as of today - over 6000 tweets...