Chennai: FMCG Major, CavinKare has bagged the exclusive Third Umpire brand partnership deal for India International Cricket Home Season 2021-2022. According to sources, CavinKare has entered into an agreement for a year with a right of first refusal for subsequent seasons.
This multi-crore partnership deal facilitated is for all home-ground matches (T20, ODI and Test) during the 2021-2022 Season.
As part of the association, CavinKare will be seen promoting its flagship brands across matches in the home ground of squad A Indian men’s team – covering 21 matches during the India International Cricket Home Season 2021-2022 and subsequent matches.
In addition to this, the company will also be seen placing branded content of its flagship brands through multiple properties on ground like sight screen, LED Perimeter signages, LED big screen logos and CK Exclusive Super Sixes (CK branded creative with Super Sixes, each time any batsman hits a Six across formats).
The partnership was launched with the company’s flagship brand, ‘Indica,’ during the T20 series of the ongoing India-New Zealand cricket series, with the slogan ‘Take it Easy’.
