Chennai: CavinKare, a FMCG space, is ushering in a new era of hair care with the launch of its flagship hair color brand Indica’s latest offering—Indica Natural and Nourish Creme Hair Color. This marks the brand’s entry into the crème hair color segment, promising an innovative, accessible solution that combines beauty with care. At an affordable price of just Rs. 15, the product is crafted with an industry-first formula that reduces the use of dye chemicals, offering vibrant color while keeping hair nourishment at the forefront.
Indica Natural & Nourish Creme Hair Color promises 100% grey coverage and is enriched with a powerful blend of Onion oil, Argan oil, and Coconut oil, ensuring that while your hair takes on rich, satin-like hues, it is also being deeply nourished and revitalized. The product will be available in a range of three shades—Natural Black 1, Dark Brown 3, and Burgundy 3.16—providing consumers with diverse options to enhance their natural beauty with confidence.
To amplify the brand’s message of accessible and healthy beauty, Indica has onboarded celebrated actress Trisha Krishnan as its brand ambassador. With her iconic presence, Trisha embodies the core values of the product, which focuses on a healthier, more mindful approach to beauty. This partnership marks Trisha’s second endorsement with CavinKare, further solidifying the actress’s association with the brand’s innovative spirit.
Speaking about the launch, Rajat Nanda, Business Head – Personal Care, CavinKare, said, “We are thrilled to introduce Indica Natural and Nourish Creme Hair Color, as part of our foray into the crème hair color segment. Indica has long been a pioneer in delivering innovation to consumers, and this new product reflects our commitment to offering a healthy yet affordable solution for hair coloring. With its groundbreaking formulation featuring fewer dye chemicals and the enriching properties of onion oil, argan oil, and coconut oil, this product redefines hair care. Our collaboration with Trisha Krishnan, whose natural elegance resonates with our core message, strengthens our promise to deliver accessible, trustworthy beauty to all.”
Trisha Krishnan, the brand ambassador, commented, “It’s wonderful to be working with CavinKare once again. Over the years, I’ve admired the company’s commitment to innovation. Today, I am proud to endorse Indica Natural and Nourish Creme Hair Color—a product that combines innovation with mindful self-care. With its unique formula of fewer dye chemicals and nourishing oils, this product allows consumers to embrace beauty without compromise. Indica has always been a trusted name in Indian homes, and I’m excited to represent this fresh, healthier approach to beauty.”
The campaign also celebrates Indica’s commitment to accessibility, with the product being available at retail outlets across urban and rural areas, ensuring that quality hair care is within reach for all. By combining affordability with salon-quality results, Indica aims to set new benchmarks in the hair care industry.
Samarth Shrivastava, Founder of BelieveTrinity, the agency behind the campaign, said, “We wanted to bring to life the genuine innovation that Indica’s new product represents. The creative team, led by Hanoz Mogrelia and Aman Khan, alongside Trisha Krishnan’s charm, created a stunning film that captures the essence of the brand’s message—healthy, nourishing beauty without compromise. We are thrilled with the final result and the impact it’s creating.”
With this new launch, Indica Natural & Nourish Creme Hair Color is poised to redefine the hair color market, blending rich color, nourishment, and a healthier approach to beauty—all at an affordable price point.
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