New Delhi: Central Square Foundation (CSF), a non-profit working to ensure quality school education for all children in India, has appointed ON PURPOSE, a purpose-driven creative consultancy, as its strategic communications partner. The mandate, awarded following a competitive multi-agency pitch, will see ON PURPOSE take charge of amplifying CSF’s initiatives and driving greater impact through strategic outreach.
The partnership marks a renewed collaboration between the two organizations, with ON PURPOSE now set to play a critical role in advancing CSF’s mission of enabling systemic, scalable reforms in India’s education ecosystem. The communications strategy will center around CSF’s core pillars—Foundational Literacy and Numeracy (FLN), accessible EdTech, early childhood education, and improved school governance.
“This marks our second collaboration with CSF, reaffirming our shared commitment to shaping conversations and driving systemic change in India’s education sector. We’re thrilled to partner with them again, an inspiring, mission-driven organization leading the charge to ensure every child has the opportunity to thrive,” said Girish Balachandran, Founder & CEO, ON PURPOSE.
“Finding a partner who understands the urgency of systemic reform and the transformative power of early learning was essential. ON PURPOSE brings the right expertise, experience, and a deep understanding of our mission and landscape, making them the ideal collaborator to drive these critical conversations. We look forward to co-creating strategies that deliver lasting impact and improve learning outcomes for every child in India,” said Romonika D Sharan, Director, Policy & Communications, Central Square Foundation.
Over the past five years, CSF has emerged as a key enabler of foundational learning reform in India through initiatives like the NIPUN Bharat Mission. With an active presence in 14 states and a focused FLN agenda in 11, CSF works closely with state and national governments to deliver evidence-led policy change and systemic capacity building.
Through this engagement, ON PURPOSE will support CSF in enhancing visibility, generating urgency around foundational learning and governance reforms, and ensuring education remains a national priority. The collaboration reinforces both organizations’ shared goal—to ensure every child in India acquires critical learning skills and thrives in a system designed to support them.
