Mumbai: Centrum, from the house of Haleon, has unveiled its latest campaign, ‘Har Din Ko Kar Recharge,’ for Centrum Recharge—its effervescent energy drink mix—aimed at addressing everyday tiredness through a convenient and nutritious solution.
The campaign film highlights the relatable experience of daily fatigue, positioning Centrum Recharge as a quick and effective way to restore energy and vitality. Priced at ₹10 per sachet, the product contains key nutrients such as Vitamin C, Vitamin B12, Magnesium, and Zinc, designed to support energy, hydration, and immunity while replenishing micronutrients lost through daily activities.
The film brings the proposition to life through a light-hearted narrative, where a tired young man regains his energy after consuming Centrum Recharge and enthusiastically participates in a spontaneous street game. The story concludes with the tagline, ‘Har Din Ko Kar RECHARGE, Centrum Recharge,’ reinforcing the brand’s focus on transforming everyday exhaustion into renewed vitality.
Commenting on the campaign, Deepali Agarwal, Head, Wellness & OTC, Haleon ISC said, “Centrum Recharge’s new campaign puts back the focus on the importance of daily energy and vitality. The hustle and din of daily life can often drain us out, and Centrum Recharge provides the much-needed boost that consumers look for. The campaign film shows the everyday struggle of feeling tired and lacking the zeal to participate. ‘Har din ko kar recharge’ is a reminder to refuel and show up feeling our best. As we democratise multivitamin supplementation by offering such an innovative, convenient and accessible wellness solution, we continue to deliver better everyday health to millions of consumers. With eight out of ten people facing micronutrient deficiencies, bridging this gap has never been more urgent. Our goal is to make high-quality nutritional support accessible to all, empowering individuals to enjoy healthier, more active lives.”
Centrum Recharge is available across India through grocery stores, supermarkets, pharmacies, and quick commerce platforms. Offered in an orange flavour, the product comes in variants for both kids and adults. The campaign will be amplified across national and regional television and digital platforms, supported by on-ground activations, sampling, in-store promotions, and e-commerce visibility initiatives.
