Mumbai: CeraVe has announced the launch of its Blemish Control Range in India, supported by an integrated campaign titled ‘Acne Care Matlab Treat & Repair’. The initiative blends dermatologist-developed science with culturally relevant storytelling to dismantle stigma around acne, normalize seeking expert advice, and empower young Indians to manage skin health holistically.
At the heart of the campaign lies a crucial consumer insight: many young Indians rely on home remedies or aggressive quick fixes without realizing the long-term harm to their skin. Through this campaign, CeraVe promotes science-backed, dermatologist-recommended solutions that not only treat acne but also repair the skin barrier, improving overall skin health.
Rami Itani, Director, L’Oréal Dermatological Beauty, India, said, “Acne is a key need in India, and at CeraVe, we are dedicated to making dermatologically backed skincare solutions accessible to Indian consumers. With the Blemish Control range and the campaign ‘Acne Care Matlab Treat & Repair’, we’re building a stigma-free space for conversations driven by dermatological expertise, empowering young consumers with science-backed solutions that treats acne holistically. As we strengthen our presence in India, we will continue to emphasize on the importance of a healthy skin barrier supported by our essential ceramides for resolving skin concerns.”
To drive the message, CeraVe created an immersive Acne Academy, designed like a ‘back-to-school’ experience featuring interactive classes. Sessions ranged from science-led discussions by the in-house R&I team to arts and sports-themed workshops, capped by a masterclass from renowned dermatologist Dr. Mukta Sachdeva, simplifying acne education for attendees.
The brand amplified its narrative through digital-first storytelling. Comedian Kaneez Surka’s viral “Acne Leave” open letter garnered 5 million views, becoming a trending petition and sparking nationwide conversation. Over 200 creators joined the campaign, generating 84 million impressions and reaching 20+ million young Indians across platforms such as Snapchat, OTT, and digital media.
The Blemish Control Range marks CeraVe’s official entry into the acne and post-acne care segment in India. The lineup includes a cleanser, gel, and retinol serum, all formulated with ceramides to both treat blemishes and repair the skin barrier—providing a gentle, effective alternative to harsh remedies.
