Mumbai: CereOne Media, a digital advertising solutions provider, has officially announced its partnership with Yahoo Demand-Side Platform (DSP) to introduce advanced programmatic advertising solutions to advertisers across India. This collaboration is set to offer brands the ability to execute high-performance programmatic campaigns enhanced with comprehensive audience insights, omnichannel reach, and industry-leading brand safety features. By integrating Yahoo DSP’s advanced suite of tools, CereOne Media will empower Indian advertisers to optimize their campaigns with greater efficiency and precision.
As digital advertising continues to evolve, there is a growing demand from advertisers for enhanced transparency, measurable outcomes, and robust identity solutions for both addressable and non-addressable targeting. Yahoo’s DSP is a trusted partner for global brands, offering cutting-edge, AI-powered optimization, access to premium inventory, and comprehensive targeting tools, helping advertisers navigate a complex advertising ecosystem.
Key Benefits for Advertisers:
- Omnichannel Reach: Yahoo DSP enables advertisers to seamlessly manage and optimize campaigns across multiple platforms, including mobile, desktop, Digital Out-of-Home (DOOH), and other formats, ensuring consistent and impactful brand messaging.
- Advanced Audience Targeting: Leveraging Yahoo’s extensive first-party data from properties such as Yahoo Search, Yahoo Mail, and others, the platform allows advertisers to refine their targeting strategies with precision. By integrating AI-driven insights and privacy-first identity solutions like Yahoo ConnectID, brands can efficiently reach high-intent audiences across various devices and environments.
- AI-Powered Optimization: Advertisers will benefit from Yahoo Blueprint, an advanced AI engine that enhances the campaign lifecycle with smarter audience insights and real-time adjustments. Additionally, the opt-in Yahoo Blueprint Performance model will further refine bidding efficiency, maximizing media impact while providing full control over advertising spend.
Deepak Karnani, Co-Founder & Director of CereOne Media Pvt Ltd, commented, “Advertisers today demand greater accountability, efficiency, and transparency from their media investments. By integrating Yahoo DSP’s robust programmatic technology with CereOne Media’s expertise, we are empowering Indian brands to make data-driven decisions, optimize performance, and scale their advertising strategies globally.”
Kenneth Koh, Head of Commercial Sales, Southeast Asia at Yahoo, shared, “We’re excited to work with CereOne Media to bring more powerful programmatic solutions to Indian advertisers. With Yahoo DSP, CereOne can help brands navigate an evolving digital landscape—giving them smarter optimization, premium inventory, and privacy-first identity solutions to drive real business impact.”
Trusted by Fortune 500 brands worldwide, Yahoo DSP is designed to help advertisers stay ahead of the curve by offering cutting-edge technology and data-driven strategies. This collaboration aims to create more personalized and meaningful advertising experiences for Indian audiences, ultimately driving higher engagement and conversion rates.
Harish Patil, Co-Founder of CereOne Media Pvt Ltd, added, “Partnering with both Yahoo and FreeWheel enables us to bring addressable TV to Indian advertisers. With premium inventory from FreeWheel and Yahoo ConnectID, our clients can achieve precision targeting and gain accurate performance insights to optimize their campaigns effectively.”
