Mumbai: Cetaphil Baby, the trusted leader in premium baby skincare, has announced an innovative partnership with MomJunction to launch a nationwide campaign celebrating a new era of co-parenting in modern Indian homes. The initiative highlights how parents are redefining childcare by sharing daily responsibilities while honoring each parent’s unique approach to nurturing their children.
The campaign marks a significant cultural milestone, recognizing how Indian families are embracing co-parenting – where mothers and fathers actively share daily childcare duties, from feeding and bathing to bedtime routines. Each parent contributes their distinct style, whether excelling in creative play, gentle bath routines, structured activities, or spontaneous bonding moments.
By partnering with MomJunction – transforming to ParentJunction as part of this initiative – the campaign celebrates this shift from “Mom” to “Parent,” signaling the move beyond traditional role divisions toward collaborative caregiving.
Viju Nair, Business Unit Director, Galderma India, commented, “‘Parenting ki Nayi Parampara’ celebrates parents who share duties while bringing their own special touch to every moment. We’ve witnessed fathers confidently handling skincare routines, mothers embracing new bonding approaches, and couples creating unique family rhythms. This isn’t about changing traditions – it’s about evolving them.”
Natasha Garyali, Vice President, MomJunction, added, “The metamorphosis from MomJunction to ParentJunction represents far more than nomenclatural evolution – it embodies our recognition of a cultural recalibration which is unfolding. We are witnessing a paradigm shift where parental investment is transcending traditional boundaries and gendered expectations.”
To support this evolution, Cetaphil Baby will launch a dedicated digital platform offering:
- Real-life stories from families practicing shared parenting
- Expert insights on collaborative caregiving approaches
- Community discussions celebrating diverse parenting experiences
- Resources that support gentle, inclusive child-rearing
The platform will continuously evolve with fresh content, new family stories, and insights reflecting the diversity of contemporary parenting approaches across India.
With the campaign building momentum in the coming weeks, the transition of MomJunction to ParentJunction is set to become a powerful symbol of inclusive caregiving, positioning Cetaphil Baby as a brand that understands and celebrates modern parenting narratives.
