Mumbai: Cetaphil, a skincare brand for sensitive skin, has announced Pan-India actress Rashmika Mandanna as the brand ambassador for its Bright Healthy Radiance (BHR) range.
This partnership aims to empower individuals to embrace their natural beauty through Cetaphil’s #CHOOSEYOURBRIGHTSIDE campaign, encouraging confidence and positivity in a world dominated by social media and virtual interactions. By shifting the focus from perceived flaws to self-acceptance and strength, the campaign inspires a new perspective on beauty and skincare.
Sharing her excitement about the collaboration, Rashmika Mandanna said, “I am thrilled to partner with Cetaphil, a brand that I personally have been using for years and also that truly celebrates natural beauty and understands sensitive skin. The Bright Healthy Radiance range aligns perfectly with my belief in embracing one’s true self by feeling confident in your own skin.”
Emphasizing the significance of this association, Raghvendra Sadashiva, GM, Galderma India, stated, “Rashmika embodies the spirit of our Bright Healthy Radiance range with her genuine positivity and vibrancy. Together, we are committed to empowering individuals to break free from self-doubt and embrace their individuality while providing effective skincare solutions that cater to sensitive skin.”
At the core of the Bright Healthy Radiance range is the Perfecting Serum, a revolutionary skincare solution with 7x powerful benefits for radiant and even-toned skin. Clinically proven to reduce dark spots caused by sun exposure, aging, and hormonal changes, this serum delivers visible results in just 14 days. Its dual-action formula protects the skin from pollution during the day and repairs oxidative damage caused by blue light at night.
Key benefits of the Perfecting Serum include:
- Diminishing dark spots and evening out skin tone
- Reducing fine lines and enhancing radiance
- Providing instant hydration for a luminous glow
- Strengthening the skin barrier for long-lasting protection
To amplify this collaboration, Cetaphil has launched an engaging brand video featuring Rashmika Mandanna, showcasing the transformative power of the Bright Healthy Radiance range and encouraging consumers to prioritize self-care and confidence.
With innovative solutions tailored for sensitive skin, Cetaphil continues to redefine skincare through the Bright Healthy Radiance range. By addressing diverse skincare needs and promoting self-confidence, the brand reinforces its mission to help individuals feel radiant—inside and out.
