Chai Sutta Bar announces the launch of its tea brand, Maatea, after seven years of successfully serving tea to tea lovers at Chai Sutta Bar. Maatea is positioned as natural, high-quality tea at an affordable price. Starting their venture in Indore, the heart of Madhya Pradesh, to gradually expand to Rajasthan and Chhattisgarh.
Reflecting on their launch, Anand Nayak, Co-Founder of Chai Sutta Bar stated, “For the past 7 years, we have been continuously serving custom-made tea to customers at the Chai Sutta Bar. We observed a significant demand for the taste of homemade tea, and that insight led us to the inception of Maatea. Our goal is to provide a unique and high-quality tea experience that stands out in the market. With Maatea, we aim to elevate the tea-drinking experience by offering natural, high-quality tea without the unnecessary additives and colors found in other brands. We believe our brand’s commitment to purity and affordability will resonate with tea lovers country-wide.”
Anubhav Dubey, Co-Founder of Chai Sutta Bar expressed his enthusiasm, stating, “The launch of ‘Maatea’ marks a significant milestone for us. With over 500 orders and positive customer feedback, ‘Maatea’ has swiftly become the preferred choice for tea lovers. Our dedication to purity and quality sets us apart; each tea leaf undergoes processing without the addition of special ingredients or additives.”
“Quality is our top priority when it comes to tea leaves. Our modern packaging unit, equipped with iron and fiber segregators, ensures the highest standards of quality. The zero-human interface in our packaging process maintains the integrity of the tea leaves, providing customers with an unmatched tea-drinking experience,” said Rahul Patidar, Director of Chai Sutta Bar.
Chai Sutta Bar expressed their confidence in the brand’s potential to expand globally, stating, “With the products we’ve developed since day one, we have the potential to export them to the international market.”
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