New Delhi: In today’s fast-evolving world, every new day brings in a new set of challenges that can seem daunting to handle. From mastering a kitchen hack to finding the perfect gift or styling that desired look, daily challenges demand instant and innovative solutions.
Cheil India’s latest campaign for Samsung’s flagship devices — the Galaxy S25 Ultra, Galaxy Z Fold7, and Z Flip7 — addresses these everyday moments through AI-powered solutions that empower users to transcend limitations and turn possibilities into reality. The campaign underscores Samsung’s commitment to blending cutting-edge innovation with meaningful user experiences.
The campaign features three digital films that capture relatable, everyday situations that call for quick and smart problem-solving. Whether it’s managing shopping lists with the “smartest shopping buddy,” discovering trending kitchen tricks with a dessert chef, or exploring style ideas with an intuitive personal stylist, the films demonstrate how Samsung’s AI seamlessly integrates into everyday life — transforming the ordinary into the extraordinary.
Samsung’s flagship lineup, powered by next-generation Galaxy AI, redefines what smartphones can achieve. The 200MP camera captures ultra-high-resolution images with exceptional clarity, while Nightography technology delivers true-to-life colors and detail even in low-light conditions — all enhanced by Samsung’s most advanced AI to date.
Aditya Babbar, VP – Head of Product Marketing & E-commerce Business, said, “As AI leaders in the Indian market, we at Samsung are continuously pushing boundaries of what’s possible — striving to enhance customer experiences through meaningful innovation. We’ve put the power of next-generation intelligence in every user’s hand. Our Galaxy S25 Ultra, Galaxy Z Fold7 and Z Flip7 don’t just enhance your overall smartphone experience — they redefine it to amplify human creativity in ways never imagined before.”
Vikash Chemjong, CCO, Cheil India, added, “Our goal for this campaign was to keep innovation relatable. Instead of painting a distant dream with exotic scenarios, we chose to show how Samsung’s innovative AI seamlessly fits into everyday moments. We cast influencers as the face of these videos to amplify reach and authenticity. The results were magical.”
With this campaign, Samsung’s latest flagship devices emerge as transformational lifestyle tools for the modern consumer. By combining ultra-detailed imaging with intelligent, adaptive AI, the brand reaffirms its leadership in innovation — turning life’s daily struggles into opportunities to unfold something truly extraordinary.
Credit list
Agency- Cheil India
Business Director – Samsung India Business -Daesung Dee Kim
COO-Mandeep Sharma
CCO-Vikash Chemjong, CCO
Senior Executive Creative Director -Sudhir Das
Senior Executive Creative Director- Kaushik Datta
Creative -Madhumita Deb, Akriti Baijal, Anna Joyce Sekaran, Ankit Kumar
Strategy- Kunal Gosh, Shruti Chauhan
Account servicing-Prabal Gaur, Varun Mathur
Agency Producer-Revati Ahuja
