New Delhi: This World Environment Day, Cheil India launched a witty and thought-provoking digital comic for Samsung, showcasing the predicament of those old electronics while highlighting India’s growing e-waste problem.
Crafted with a unique blend of humor and environmental consciousness, the digital comic brings to life a cast of old discarded appliances—each waiting to be heard. Their quirky, heartfelt pleas serve as a reminder of the importance of sustainable practices.
By merging storytelling with social responsibility, the campaign captures attention while encouraging meaningful action.
Credits:
Agency: Cheil India
COO: Mandeep Sharma
Chief Creative Officer: Vikash Chemjong
Executive Creative Director: Tripti Surana
Account Management Team: Saurabh Singh, Kusum
Creative Team: S.V Srinath, Soumil Nigam, Angad Bhatia
