Cheil India’s new campaign for Samsung Galaxy Watch6 series, ‘World On My Watch’, inspires users to embrace connectivity, productivity, and well-being through the versatile features of the device. It serves as a reliable companion for managing schedules, monitoring health, and providing entertainment.
The Galaxy Watch6 series offers robust LTE connectivity for staying connected without smartphones, redefining wearable tech with freedom and convenience. It prioritizes health with features like blood pressure tracking and ECG monitoring.
The film showcases Galaxy Watch6 series abilities in urban settings, enabling digital transactions, streaming content, music, videos, and news for an engaging daily experience.
“Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists,” said Aditya Babbar, Vice President, MX Business, Samsung India.
“The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick,” said Vikash Chemjong, Chief Creative Officer at Cheil India.
Credits
Agency: Cheil India
Chief Operating Officer: Sanjeev Jasani
Chief Creative Officer: Vikash Chemjong
Campaign Director: Kapshin Cho
Chief Strategy Officer: Sourav Ray
Business Head: Saksham Kohli
Group Creative Directors: Manoj Pandey, Sachin Ambekar
DGM Strategy: Kunal Ghosh
Creative Director: Prabhjeet Singh Oberoi
Art Director: Aditi Baldha
Account Manager: Varun Mathur
Agency Producer: Revati Ahuja
