New Delhi: Cheil X, part of the Cheil SWA group, has announced the appointment of Souvik Datta as National Creative Director as part of its effort to strengthen its creative leadership.
Datta joins from McCann Worldgroup, where he led creative for West and previously the North, working on high-impact campaigns for marquee brands including Hero MotoCorp, Maggi, Domino’s, Reckitt, and Asian Paints. At Cheil X, he will co-lead the agency’s creative function alongside Amit Nandwani and report to Vikash Chemjong, Chief Creative Officer, Cheil SWA Group.
With over 23 years in advertising, Datta brings cross-category experience from agencies like McCann, Lowe, TBWA, and Contract. He has contributed to brand transformations for leading names such as Liril, Tanishq, Fastrack, ICICI Prudential, Dettol, and Maggi. His work has been awarded nationally and globally, recognized for blending cultural insight with business effectiveness.
Jitender Dabas, CEO of Cheil X, said, “Souvik has a proven track record of building brand meaning at scale—not just through television, but through ideas that shape the entire consumer journey. His arrival comes at a time when we are reimagining how creativity can drive business solutions.”
In a move that reflects Cheil X’s broader evolution, the agency also announced an expanded mandate for Rajit Gupta, who currently leads Cheil X Mumbai creative. Rajit will now also helm the agency’s brand experience and design capabilities across India, integrating spatial, experiential, and environmental design as part of the agency’s solutions ecosystem.
Commenting on the leadership, Vikash Chemjong noted, “With Souvik joining Amit, and Rajit’s expanded role, Cheil X is poised to become a creative powerhouse for the modern era—an agency that not only produces great work but attracts the right talent to build meaningful impact.”
Cheil X’s leadership revamp signals its commitment to building an agile, idea-led ecosystem designed to address business challenges across touchpoints—ushering in what the agency calls its most “exciting chapter yet
