Mumbai: Cheil Network’s digital agency Experience Commerce (EC) has won the creative and social media mandate for The Sleep Company. This collaboration marks a pivotal stride towards enhancing The Sleep Company’s digital footprint and brand resonance across various social media platforms.
Founded in 2019, The Sleep Company stands at the forefront of comfort technology, pioneering sleep culture evolution through scientific innovation. With its patented SmartGRID technology, the company has propelled Asia’s comfort technology ecosystem into the modern era. Today, The Sleep Company delivers premium products through a direct-to-consumer model, leveraging digital marketplaces and proprietary digital assets.
Experience Commerce assumes the role of the official social media and creative agency for The Sleep Company, entrusted with overarching planning, strategy formulation, and campaign management. The agency will spearhead digital marketing initiatives, prioritizing enhanced brand visibility. Experience Commerce is tasked with amplifying the brand’s digital presence through strategic creative approaches encompassing diverse content formats, from engaging reels and interactive videos to user-generated campaigns and moment marketing strategies across key social media platforms including Instagram, LinkedIn, Facebook, and YouTube.
Ripal Chopda, Chief Marketing Officer at The Sleep Company, expressed his excitement about the partnership, stating, “As The Sleep Company expands rapidly, it’s crucial to align with a strategic partner who understands our brand and can craft compelling narratives across digital and social media. With Experience Commerce’s expertise, we aim to boost our online presence and drive tangible business results. We’re confident this collaboration will lead us to new milestones in consumer engagement and commerce.”
Meera Ghare, Vice President and Business Head at Experience Commerce stated, “The Sleep Company’s growth trajectory presents an exciting opportunity for us to showcase our strategic prowess and creative acumen. With a team of seasoned strategists and creative minds, we are confident in delivering exceptional results that amplify brand visibility and drive business growth. At EC, we are committed to creating impactful work that resonates with billions of social media users, and The Sleep Company’s visionary approach perfectly aligns with this ethos.”
