Chinese Wok, a Chinese cuisine chain owned by Lenexis Foodworks aims to inspire the younger generation to express their affection and go the extra mile with a new campaign. The campaign is called #LoveInEveryBite, in celebration of Valentine’s Month.
With Valentine’s Day fast approaching, Chinese Wok introduces this campaign to coincide with the launch of its new offerings throughout the month. It said that it has 200 outlets across the country.
“Our goal is to give Valentine’s Day a whole new meaning. Love is not confined to couples in relationships or marriage; it transcends all boundaries and encompasses every bond of love, whether it’s with family, friends, someone special, or even self-love. At Chinese Wok, we believe that every individual deserves to feel cherished and valued, and our #LoveInEveryBite campaign embodies this ethos by celebrating the universal language of love through our delectable and fit-for-every-occasion cuisine” said Aayush Agrawal, Founder and Director of Chinese Wok”
In a bid to promote inclusivity and celebrate love in all its forms, Chinese Wok has collaborated with various content creators across the country to amplify the #LoveInEveryBite campaign. From stories to food experiences, Chinese Wok said that it invites everyone to join in the celebration of love this Valentine’s season. The brand has also launched a social media campaign in order to highlight the association of food with love. As a special offer, the brand has launched a special menu priced at Rs.149 for 14 February.
Chinese Wok has also partnered with the renowned cricket umpire Nitin Menon and launched a series of digital films under the campaign “Yummpire”. In this hilarious campaign, Nitin is seen trading his strict umpiring ways for a love affair with Chinese Wok’s food. The campaign shows his journey from a no-nonsense, stoic-faced cricket fanatic to a noodle-loving foodie. One of the brand films also shows a scenario where Nitin misreads his date’s hand heart signal! Instead of swooning gestures, he offers a steaming bowl of noodles, proving his love the only way he knows how – through delicious food. The campaign has been a hit and has garnered over 45Cr+ impressions and 6Cr engagements since it was launched during the ICC Men’s Cricket World Cup 2023.
Campaign Video
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