Netcore Cloud, a global customer experience expert, has been onboarded by Chingari, the Web3 short video app for no-code Product Experience to enhance the user experience. Using Netcore Cloud’s AI-powered & insight-driven superior capabilities, Chingari is all set to guide the user’s journey on their platform, backed by Contextual Nudges & Walkthroughs, one of Netcore’s signature offerings.
Over 200 million videos are watched on the Chingari app every day. The company has partnered with Netcore Cloud for its expertise in product experience to ensure that app users’ experiences are delightful and not disrupted by the nuances of technical glitches.
Regarding the association, Sumit Ghosh, Co-founder and CEO of Chingari App said, “Product innovation has been one of the key drivers of Chingari powered by GARI’s success. We intend to expand on this by collaborating with Product Experience experts, Netcore Cloud, to provide more value to our user base. As the Web3 space evolves and we grow further, a better app experience will lead to more video influencers returning to the app to experiment with new features and create great content for their audience base. This also means that the overall quality of the app’s content will be greatly enhanced for those who come back to be entertained.”
Ramesh Srinivasan, Chief Executive Officer – India Business, Netcore Cloud added, “Chingari App will now be able to assist their users through critical goal-driven actions and guide them towards user retention. Our low-code mobile A/B testing will allow them to test out app elements, the impact of the home screen, CTA, and every nudge type at the point when a feature/nudge is triggered to create experiences that your users will love. This is all possible with no developer hours, saving the company costs. We are confident that these capabilities will boost Chingari’s overall revenue in the coming days.”
Netcore Cloud’s Product Experience platform now serves close to 50 brands around the world, including Motilal Oswal (Trading), Bajaj Finserv (Fintech), XL Axiata (telecom), Paxel (Delivery / Courier) & Photobook (Photo-based tech). Following this collaboration, Netcore will benefit Chingari’s five million daily active users and 40 million monthly active users.
