Mumbai: Choice Equity Broking (the broking arm of Choice International Limited) has partnered with Zee Business to expand the reach of their “Bharose Ki Choice” campaign, launched earlier last month. The campaign is aimed at building trust and empowering individuals to make informed decisions on their journey toward wealth creation, by providing them with essential financial knowledge and strategies. As part of this initiative, physical events have been organized in multiple cities in collaboration with Zee Business.
The first event was successfully held on December 14, 2024, at The Hillock in Ahmedabad, which received an overwhelming response from attendees. The event will be broadcast on Zee Business in the upcoming weeks, further expanding its reach and helping individuals make informed and confident financial decisions. The “Bharose Ki Choice” campaign aims to raise financial awareness and provide the tools needed for individuals to take charge of their financial futures and create wealth.
Each event in the campaign will feature prominent industry leaders who will simplify personal finance for a diverse audience. The Ahmedabad event, which saw strong participation, included an esteemed panel of experts, such as Kamal Poddar, Managing Director of Choice International Ltd., Madhusudan Kela, renowned investor, and Anil Singhvi, Managing Editor of Zee Business. Together, they engaged with the audience, offering valuable insights into wealth creation and actionable advice on various financial instruments.
“Bharose Ki Choice” is a collaborative effort to demystify personal finance, enabling individuals to make informed financial decisions with confidence. Whether it’s investing in stocks, mutual funds, IPOs, or exploring secure financial products, the campaign is designed to break down complex financial concepts and empower individuals.
Financial literacy has been a cornerstone of Choice International Ltd.’s mission. The Choice FinX app offers a comprehensive, one-stop solution for financial management, providing a range of products and features to support investments in the stock market, mutual funds, and IPO applications. In addition to its digital offerings, the company has expanded its physical presence with over 170 branches across multiple states, ensuring personalized financial assistance.
Kamal Poddar, Managing Director of Choice International Ltd., stated, “With ‘Bharose Ki Choice’, we are reinforcing our commitment to empowering individuals with the right financial education and insights. Our partnership with Zee Business is a strategic step toward helping people from all financial backgrounds make confident and informed investment decisions.”
The Bharose Ki Choice campaign reflects Choice Equity Broking’s mission to democratize financial knowledge and provide accessible, transparent investment solutions. By bringing together industry experts and potential investors, the initiative aims to bridge the gap in financial literacy and inspire more Indians to take control of their financial futures.
-Based on Press Release
